Winner of a 2018 Bronze Addy Award
Good apples make juice, bad apples make hard cider. To bring character to the apples at the Angry Orchard, we decided to create a story book that would be placed in every six pack.
AD: David Powers
CW: Sam Hoffman
Book Illustrations: Cortney Carter
On social media, the apples will have a weekly animated Facebook web series that will tell more of their adventures where the book left off. The apples will also have their own twitter account where they can interact with fans and cause mischief.
In-bar promotion: coasters and merchandise will encourage bar goers to be bad, like the apples.